Wayne Jordan | Creative Director//Senior Art Director

Regaine. A long established name when it comes to male baldness. However, in 2016 they wanted to enter the female market, and rightly so. It was a market with no other real competitors, and they had a product scientifically proven to work for women. With this in mind we developed a campaign that was both eye-catching and sympathetic to women’s feelings about what their hair meant to them.