Wayne Jordan | Creative Director//Senior Art Director

As a tradesman, running a small business can have a few pitfalls like the occasional accident. These can be costly to you and your staff so proper cover is required to make sure you don’t go under should the worst happen. We produced a series of full page print ads but only appeared to use the traditional 25x4 space, allowing us the rest of the ad to ruin small business ads. We also produced outdoor where we could bring the visual to life further.