Wayne Jordan | Creative Director//Senior Art Director

HP Indigo printers didn’t need to sell themselves. Hi-tech 4 colour process digital printing with all sorts of hand-on management and personalisation options made them fly off the (very big) shelves. However, printers were still using them as a traditional printer as their short run option.
The potential for these printers was massive and could make your business more money. As a reminder for the capability for these machines, we sent them a little reminder of what they’re capable of and the financial impact.