Wayne Jordan | Creative Director//Senior Art Director

Fred.Olsen needed a follow up to their previous successful campaign and were on a roll. This time they wanted a full on campaign idea that lasted for the duration.

The end result was using a ship-in-a-bottle device but the thinking came from customer testimonials all describing how ‘magical’ the whole trips are.

Unfortunately, after everything was nearly completed, we discovered Disney cruises had done something similar.