AVL 'Reimagining Motion'

Austria’s AVL are an older company in the automotive space. 75 years old to be precise. At one point, they were the go to for all innovation and technological advancements in the automotive space.

But then tech startups started to dominate the market, starting to pop up in their space, taking their clients and revenue.

They came to us with a desire to reestablish their credentials and modernise their look and position.

I wanted the look to be several fold. To now not show the now but to show the ‘what if’. The line we came up with to push this thought was ‘Reimagining Motion’.

At every step, we wanted to show how AVL’s employees imagined the future. Not just ways and means automation evolved but the world and its future.

More work to come.

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