Wayne Jordan | Creative Director//Senior Art Director

Scania trucks have been market leaders when it came to pioneering the bus and truck market, so when it came to a big drive toward renewable fuels they created a largest selection of renewable trucks on the market.

I created a series of visuals for an press, poster and a launch event that encapsulated the technology, development and variety of the different fuel types on offer, All this to prove that Scania are market leaders in next-generation haulage.

We also wanted a strong positioning line for the campaign, so I wanted a line that used a form of duality. So, WE MAKE IT was born.

The idea was to then add a powerful word at the end, in this case: WE MAKE IT POSSIBLE.

Illustration by Eleanor Shakespeare,