OKI Printers 'Alive With Colour'

OKI Printers were suffering at the hands of cheaper competitors. They were somewhere around 7th place for consideration. They wanted a big push to alleviate this problem but didn’t have a massive budget.

Their point of difference being a far superior LED printer to the usual ink-jet, and whilst it wasn’t fit for everyone, for most there was a practical application to use such high-end printing such as self promotion assets.

Because the difference was visible, we came up with the line ‘ALIVE WITH COLOUR’ and sought about bring that to life.

The end result was a series of optical illusions in illustrative form. These ads would literally move before your eyes without any trickery.

The campaign was so successful, there was a shortage worldwide for the demand.


  • Type B2B Press, digital and email

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