Wayne Jordan | Creative Director//Senior Art Director

Co-Operative Insurance had a problem. They were running the same promotion of £50 worth of Co-Operative food vouchers with every policy, for a second year in a row.

To grab the attention of existing and new customers, we developed the ‘Extra Ingredients’ concept. Then with the help of award-winning typographer Alison Carmichael, we made every message with the food and extra ingredients that the Co-operative had on offer.

This didn’t just showcase what the Co-operative was giving away. It also gave the flexibility to adapt the campaign to every media needed, including print, direct mail, email and banners.