BP Paralympic 'The Energy Within'
BP has supported Paralympian athletes for a number of years. We helped develop and bring to life a new positioning – The Energy Within – to continue this relationship.
The first film in the series managed to clock up 86 million views in just 10 weeks even though it only appeared on social media sites.
Running Man, Warrior and the Deeper than Blue films were then made for the run up to Rio 2016.