Chrysler Ypsilon

Chrysler. The American brand famous for making big, expensive cars, that only real men drive. Well, in 2013 they launched a small car. Not only was it small, it also cost a lot less than you may think, and it was also designed for the younger woman. This campaign took that challenge head on and appeared in print and online.

Shot by Laurant Darmon


  • Type Print and digital

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