Fuller’s 'London Pride'

In 2009 London Pride needed to attract new younger ale drinkers without alienating its loyal older fan-base. We approached James May. That jolly nice chap off the telly who also lives within ‘smelling’ distance of the famous Chiswick brewery. He agreed to be their spokesman, and we developed a campaign that included TV, digital, print and in-pub executions.

TV Directed by John Hardwick.
Poster and Cab shot by Dan Burn-Forti.

  • Type TV, OOH, digital and taxi

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