Wayne Jordan | Creative Director//Senior Art Director

Direct Line needed people to get a quote from them directly as they don’t appear on price comparison websites. As most people like to just enter their details once on sites like moneysupermarket.com, Direct Line really needed to persuade potential customers to enter their details again on their site. The incentive was they’d receive a free movie, and that is how the idea was born, Get the right quote was playful and hugely successful.